It’s so important to keep supporters happy and engaged. Anything that negatively affects your communication also affects your fundraising. Fundraising is fun but can be a frenzy of activity - it’s easy to neglect cleaning up your lists! But effective fundraising starts with proper communication. Keep supporters and donors engaged long-termĮmail hygiene is easy to overlook. Monitor open rates and remove inactive accounts to maintain proper email hygiene. An inactive address that still receives emails may notify the Email Service Provider that your domain or email is spam. If a contact hasn’t opened your emails in 6 months or longer, it negatively affects your list hygiene. Formerly-interested subscribers who no longer open your emails hurt your lists’ overall performance. They may delete them without ever opening them, or they may not use that account anymore. Over time, people change their minds and behaviors, and a once-interested person may no longer interact with your emails. Clearing these emails off your list is crucial! Remember those spam traps? Addresses that hard bounce emails more than once may be a spam trap. It can also mean that they actively blocked your emails. A hard bounce occurs when the email address doesn’t exist any longer. Give this address more than one chance! If it bounces emails more than 2 times, it is safe to consider it a hard bounce and scrub them from the list. How do you know which is which?Ī soft bounce occurs when the user has a full inbox or when a server is down. What makes them even more frustrating is the different types of bounced emails! There are two main types: soft bounces and hard bounces. Addresses that regularly bounce emailsīounced emails can be frustrating. Removing outdated or invalid email addresses is important for the long-term success of your engagement efforts. Invalid email addresses can result in high bounce rates and lost gifts. If the domain name doesn’t have an email server associated with it, the address is invalid. A bad domain will drastically effect deliverability rates. If a typo isn’t the culprit of the bounced email, it’s time to look at the domain. When you look at your list of bounced emails, take time to double check for spelling errors or typos. Typos, duplicates, and emails with no domain are great examples of addresses to delete. Invalid addresses are easy to spot when sifting through an email list. Don’t let a bad list tarnish your nonprofit’s communications reputation. Spam traps are real, and they can cause enormous headaches. ESPs (Email Service Providers) will be on the lookout for suspicious emails and can mark you as spam. You don’t want unsolicited emails in your inbox, so why expect someone else to want them? Unwanted emails are annoying and, honestly, don’t come across as genuine or professional. They are notorious for causing email hygiene issues. The only way you can ensure that your appeals and updates are effective is to send them only to people who want them. Now is the time to delete contacts that did not opt in like this. ![]() Nonprofits depend on sending emails to bring in donations! Emails are also a great way to send reports and keep donors updated. Make it an option on your donation form or home page. Mailing to subscribers who have opted in is the best way to make sure your emails are going to those that truly want them.Įnsure there is a newsletter opt-in option on your website (that is clearly visible) that requires minimal effort to fill out. People who haven’t opted in (no bought lists!) If you want to maintain good email hygiene, clean these 3 groups of people out of your email list: If your nonprofit wants emails delivered to your donors, it matters - a lot! Keeping your email list “clean” is one of the best ways to ensure that your appeals and updates get to the people who support you. Good email hygiene affects the deliverability of your emails. Practicing good email hygiene is important! Every 3-6 months, take some time to weed through your email list. Others are marked as spam and go to the trash folder, never to see the light of day again. You have an important mission to promote!Įmails are a cost-effective and efficient way to make appeals to donors and communicate your mission to them.īut most people receive tons of emails every day.
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